APRA MidSouth/Staupell Analytics Group Webinar: Getting Started in Analytics

  • 29 Sep 2016
  • 1:00 PM - 2:30 PM (CDT)
  • Webinar

Registration

  • Current members of APRA MidSouth in good standing
  • Not currently a member of APRA-MidSouth.

Registration is closed

Webinar Description

More and more nonprofits are using donor modeling and data mining to identify their best prospects. Join Marianne Pelletier for an overview of the techniques involved in this discipline and their uses for your fundraising shop. 

Agenda

  1. What analytics is and what it can do for your shop

  2. Different types of projects and how they help you succeed

  3. Determining whether to build or to buy

  4. Build: Setting up your shop

  5. Buy: Hammering down your question to get the best service

  6. Next: Where analytics is going today

Presenter

Marianne Pelletier, Managing Director of Staupell Analytics Group, has more than 25 years of fundraising experience, with the majority in prospect research and prospecting. She is one of the first adopters of donor modeling and data mining techniques. Her professional experience includes prospect research, both as a research analyst for Harvard and Lesley Universities and as a department director for Carnegie Mellon University and Cornell University. She frequently speaks and writes on data mining, prospecting, and nonprofit management. Pelletier is a graduate of Rockford and Southern New Hampshire Universities.

Cost

APRA-MidSouth Members - $49

Non-members - $79 (includes one year of membership)

Two Step Registration Process: 

After registration/payment via this site, you will receive secondary instructions on how to access the webinar link. 






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